Data protection
Data protection
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Contact
Responsible
Contact us if you wish. The person responsible for data processing is: Larissa Andrea Reuter, Reutertstrasse 62, 12047 Berlin Germany, 017622522577, mail@hettiberlin.com
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when sending images by email
You have the option of sending us pictures by e-mail in connection with ordering a personalized product.
With the transmission of your images, we may only collect your personal data (image of an identifiable person) to the extent provided by you. The purpose of data processing is to create personalized products. The image sent serves as a template for the product and is used for this (e.g. t-shirt print). The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will not be passed on.
We only use the image you send us as part of the provision of services. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer Account Orders
customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.
reviews advertising
Data collection when writing a comment or rating
When commenting/evaluating an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The purpose of the processing is to enable comments/evaluations and to display comments/evaluations.
By submitting the comment/evaluation, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.
When your comment is published, the name and email address you provided will be published.
Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Your data will be passed on to a service provider for e-mail marketing as part of order processing. A transfer to other third parties does not take place.
Using Mailchimp
We use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; "Mailchimp") to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (e-mail address, first and last name if applicable) to Mailchimp. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device and the time. User profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transmitted to Mailchimp servers in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information and MailChimp's privacy policy at: https://mailchimp.com/de/legal/data-processing-addendum/ and https://www.intuit.com/privacy/statement/ .
Shipping service provider merchandise management
Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided that you have expressly consented to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by e-mail. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Shopify
transmitted.
cookies
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consent that has already been given.
Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations.
Cookies can be used. The following information, among others, can be collected and transmitted to Consentmanager: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.
You can find more information on data protection at Consentmanager at: https://www.consentmanager.net/privacy.php
advertising tracking
Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you found our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymous form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the data generated by Google Analytics and related to your use of the website (including your IP address) from being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics .
You can find more information on terms of use and data protection at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .
Using the Facebook Pixel
We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations in accordance with Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of personal data protection affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can disable the Custom Audiences remarketing feature here .
You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ .
Plugins and Miscellaneous
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information at https://www.youtube.com/t/privacy .
Data subject rights and storage period
Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.
rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.
Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last update: 29.11.2022
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is given in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
server log files
You can visit our website without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider.
The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.
Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.The processing takes place on the basis of Art. 6 Paragraph 1 lit. f GDPR from our overriding legitimate interest in ensuring trouble-free operation of our website and improving our offer.
Contact
Responsible
Contact us if you wish. The person responsible for data processing is: Larissa Andrea Reuter, Reutertstrasse 62, 12047 Berlin Germany, 017622522577, mail@hettiberlin.com
Customer contact via e-mail
If you initiate business contact with us by e-mail, we will only collect your personal data (name, e-mail address, message text) to the extent you have made them available. The data processing serves to process and answer your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent you have provided. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in processing and answering your request. In this case, you have the right, for reasons arising from your particular situation, to object to the processing of your personal data based on Article 6 (1) (f) GDPR at any time.
We only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Collection and processing when sending images by email
You have the option of sending us pictures by e-mail in connection with ordering a personalized product.
With the transmission of your images, we may only collect your personal data (image of an identifiable person) to the extent provided by you. The purpose of data processing is to create personalized products. The image sent serves as a template for the product and is used for this (e.g. t-shirt print). The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will not be passed on.
We only use the image you send us as part of the provision of services. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.
Customer Account Orders
customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and to simplify order processing. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.
Collection, processing and disclosure of personal data when placing orders
When you place an order, we only collect and process your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Non-provision means that no contract can be concluded. The processing takes place on the basis of Article 6 Paragraph 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers, payment service providers, service providers for order processing and IT service providers you have selected. In all cases, we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Your data will be transmitted to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.reviews advertising
Data collection when writing a comment or rating
When commenting/evaluating an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The purpose of the processing is to enable comments/evaluations and to display comments/evaluations.
By submitting the comment/evaluation, you agree to the processing of the transmitted data. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent up to the revocation. Your personal data will then be deleted.
When your comment is published, the name and email address you provided will be published.
Use of the e-mail address for sending newsletters
Irrespective of contract processing, we use your e-mail address exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent up to the revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.
Your data will be passed on to a service provider for e-mail marketing as part of order processing. A transfer to other third parties does not take place.
Using Mailchimp
We use the service of Rocket Science Group LLC (675 Ponce de Leon Ave NE, Suite 5000 Atlanta, GA 30308, USA; "Mailchimp") to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (e-mail address, first and last name if applicable) to Mailchimp. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This enables us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device and the time. User profiles can be created from this data under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transmitted to Mailchimp servers in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information and MailChimp's privacy policy at: https://mailchimp.com/de/legal/data-processing-addendum/ and https://www.intuit.com/privacy/statement/ .
Shipping service provider merchandise management
Forwarding of the e-mail address to shipping companies for information about the shipping status
We pass on your e-mail address to the transport company as part of the contract processing, provided that you have expressly consented to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by e-mail. The processing takes place on the basis of Article 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent up to the revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Shopify
transmitted.
cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can use the links below to find out how you can manage (including deactivate) cookies in the most important browsers:
Chrome: https://support.google.com/accounts/answer/61416?hl=en
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Technically necessary cookies
Unless otherwise specified below in the data protection declaration, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on Section 25 (2) TTDSG. The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our overriding legitimate interest in guaranteeing the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
Use of Consent ManagerWe use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give consent to data processing via the website, in particular the setting of cookies, and to make use of your right of withdrawal for consent that has already been given.
Data processing serves the purpose of obtaining and documenting the necessary consent to data processing and thus complying with legal obligations.
Cookies can be used. The following information, among others, can be collected and transmitted to Consentmanager: Date and time of the page view, information about the browser you are using and the device you are using, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
Data processing is carried out to fulfill a legal obligation on the basis of Article 6 (1) (c) GDPR.
You can find more information on data protection at Consentmanager at: https://www.consentmanager.net/privacy.php
advertising tracking
Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
Among other things, the following information can be collected: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website via which you found our website). visited the website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government agencies have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymous form. The IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can prevent the data generated by Google Analytics and related to your use of the website (including your IP address) from being sent to Google and the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when you visit this website. You must opt-out on all systems and devices used for this to have full effect. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics .
You can find more information on terms of use and data protection at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de .
Using the Facebook Pixel
We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data that takes place when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement is available at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for fulfilling the information obligations in accordance with Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for complying with the obligations in accordance with Art. 33 , 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, complying with the security requirements of Art. 32 GDPR with regard to the security of the service and the obligations under Art. 33, 34 GDPR, insofar as a violation of personal data protection affects Meta Platforms Ireland's obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, the Facebook remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. If you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can disable the Custom Audiences remarketing feature here .
You can find more information about the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy in Facebook's data protection information at https://www.facebook.com/about/privacy/ .
Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (evaluation of visits). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
If you click on an ad placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. As a result, there is no way that cookies can be tracked through Ads customers' websites.
The information obtained using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the servers of Google LLC in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can deactivate personalized advertising for you in the settings for advertising at Google. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/
You can deactivate personalized advertising for you in the settings for advertising at Google. Instructions for this can be found at https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there. You will then not be included in the conversion tracking statistics.
For more information and Google's privacy policy, visit: https://www.google.de/policies/privacy/
Use of Google Inc.'s remarketing or "Similar Audiences" function.
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there.
You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. Visits to the website as well as anonymous data about the use of the website are recorded via the cookies. There is no storage of personal data of visitors to the website. If you then visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of cookies by third-party providers by calling up the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information given there.
You can find more information about Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/
Use of the Pinterest tag
We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag was implemented on the website. This tag is used to establish a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. If you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information, among others, can be processed here: Total number of users who clicked on one of our pins and were forwarded to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, the contents of your shopping cart, completed transactions.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can deactivate personalized advertising in the personalization settings on Pinterest or via the AdChoices website optout.aboutads.info . You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full.
You can find more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy in Pinterest's data protection information at https://policy.pinterest.com/de/privacy-policy .
We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The purpose of the application is to target visitors to the website with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag was implemented on the website. This tag is used to establish a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. If you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information obtained with the help of the conversion cookie serves the purpose of creating conversion statistics and thus optimizing our website. The following information, among others, can be processed here: Total number of users who clicked on one of our pins and were forwarded to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, the contents of your shopping cart, completed transactions.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, inter alia, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, available at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard -contractual-clauses-scc_de .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 lit. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can deactivate personalized advertising in the personalization settings on Pinterest or via the AdChoices website optout.aboutads.info . You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you can if applicable not use all functions of this website in full.
You can find more information on the collection and use of data by Pinterest, your rights in this regard and options for protecting your privacy in Pinterest's data protection information at https://policy.pinterest.com/de/privacy-policy .
Plugins and Miscellaneous
Use of Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor is personal data processed as a result. However, it enables the triggering of additional tags that can collect and process personal data.
More information on terms of use and data protection can be found here .
Use of YouTubeWe use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of the needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor is personal data processed as a result. However, it enables the triggering of additional tags that can collect and process personal data.
More information on terms of use and data protection can be found here .
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website. YouTube is a Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) affiliated company.
The function displays videos stored on YouTube in an iFrame on the website. The option "Extended data protection mode" is activated. As a result, YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Article 6 Paragraph 1 Letter f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation.
You can find more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy in YouTube's data protection information at https://www.youtube.com/t/privacy .
Use of Google Translate
We use the translation service on our website via an API integration
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).
The data processing serves the purpose of presenting the information provided on the website in a different language. In order for the translation to be automatically displayed after you have selected a national language, the browser you are using connects to the Google servers. Cookies can be used here. Among other things, the following information can be collected and processed: IP address, URL of the page visited, date and time.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA. The data transmission takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The processing of your personal data takes place on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding legitimate interest in a barrier-free and universal accessibility design of the website . You have the right to object to the processing of your personal data at any time for reasons that arise from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.
You can find more information about the collection and use of your data by Google at: https://www.google.com/policies/privacy/ .
Data subject rights and storage period
Duration of storage
After completion of the contract, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.
rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to the processing based on Art. 6 Para. 1 f GDPR and to processing for the purpose of direct advertising.
Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR, you have the right to object to this processing at any time for reasons that arise from your particular situation with effect for the future.
After an objection has been raised, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last update: 29.11.2022